Media psychology applies psychological science to study and harness the power of media technologies.

Positive psychology is foundational to media psychology as a theoretical metric and ethical north star for the use, development and analysis of media and technology.

Media psychology looks for solutions by understanding fundamental human goals.

Media includes all forms of mediated communication, interaction and experience. Media psychology is fundamental
to the development, design, and use of media technologies.

Media psychology includes:

• interactive media • entertainment • educational media, • gaming • social media • business communications • mobile technologies • transmedia storytelling • political messaging • virtual and augmented reality applications • interface design • user experience • communications strategy.

The rapid adoption of media technologies highlights the importance of knowing how, why, and when media can impact, persuade and facilitate behavior.

Research To Practice

Ubiquitous technology means we need a better understanding of:

·Attitudes and perceptions about technology and technology use

·Digital and Transmedia Storytelling and constructing and sharing additive narratives across media channels

·Participatory and collaborative media

·On-demand information access

·The use of technology to promote positive experiences through cognitive and emotional engagement: positive mood inducement, sense of self-efficacy, social connectedness

·Immersive Environments and new arenas for expression and social modeling of new attitudes, skills, social roles, and personal identity

·Human relationships mediated by technology

·Tools and environments for learning across the lifespan

·Psychological, perceptual and cognitive aspects of using technology and understanding usability

Recent Projects

Game Assessment
Development and product testing phase. Digital game assessment and content recommendations for reading instruction interactive software.

The Impact of Social Media on Self-Presentation and Self-Image
Examination of social media influence on the impact of relative information sources and self-competence on body image and perceptions of attractiveness.

The Use of Humor in Creating Hope and Resiliency
Development of testing protocol: The use of humor exercises and improvisational theater training to build positive emotions and emotional strength

The Influence of Media on the Predisposition to Conflict

Research project analyzing the impact of information sources on people's beliefs about themselves, the world, and other nations. Focusing on information flows before and after the 2008 Beijing Olympics, this study examines the impact of information sources on opinions that predispose individuals and groups toward conflict with others.

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Ideas to Market

MPRC aims to have tangible impact, not simply provide more white papers and academic discussion. The goal is to touch the marketplace - to bring positive change to media and technology products in ways that affect people everyday. To that end, the methodology is collaborative, iterative and innovative.

The MPRC is is an active participant in educational media, story-telling and technology with the goal of better understanding the positive nature of these powerful tools. MPRC researches, field-tests and create media, products, curricula and programs that are designed to benefit learners across of all ages. We are working to make our Research Center a hands-on, long-term partner with other world-class organizations.

Questions? Feel free to contact us. We are happy to share our knowledge and collaborate and potential media research projects.

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