Media Psychology: The Psychology of media, social media, transmedia, and immersive technologies
By understanding human interaction with traditional and emerging media technologies, media psychology prepares individuals, organizations, and governments to adapt to change and to benefit from our rapidly evolving, media-rich and socially-networked world.
Media psychology includes:
• interactive media • entertainment • educational media, • gaming • social media • business communications • mobile technologies • transmedia storytelling • political messaging • virtual and augmented reality applications • interface design • user experience • communications strategy.
The rapid adoption of media technologies highlights the importance of knowing how, why, and when media can impact, persuade and facilitate behavior.